Lyons Communications GmbH, Zurich
Freelance corporate writer, Zurich
UBS AG, Zurich
Financial communications consultant, Zurich
Credit Suisse, Zurich
Clariden Bank, Zurich
Tiger Information Systems,
B.A. Comparative Literature, Columbia University, New York
Tom Lyons was born and raised in New York City, the son of a Swiss mother and American father.
In the 1980s he attended Columbia University in Manhattan. As a student he supported himself by word processing for various Wall Street banks (above all in the M&A department of Goldman Sachs), and so gained his first exposure to the inner workings of the global financial system. He received a B.A. in comparative literature (Latin and English) from Columbia in 1988.
After college, Tom went to work for Tiger Information Systems, a personnel consultancy in New York catering to the major Wall Street firms of the era (clients included such names as Goldman, Lazard Frères, Merrill Lynch, Drexel Burnham, Salomon Brothers, among others).
There he worked both in training and marketing before taking over as Director of Electronic Publishing. As a trainer, he designed and held training courses and wrote technical and training manuals both for Tiger and for its clients. On the marketing side, he helped support sales staff with marketing materials and founded and wrote the company's first client magazine.
Tom moved to Zurich in 1994, and has made his home there ever since. During the 1990s he worked in financial communications and marketing, first at Clariden Bank and then for Credit Suisse Private Banking. From 1998 to 2000 he was a freelance financial communications consultant, where he was involved among other things in a large funds reporting project for the Zürcher Kantonalbank.
At the end of 2000 Tom joined UBS, where he worked as a trainer and technical writer before moving to Employee Communications in the Chief Communications Officer area.
There his main duties were conceiving, researching, writing and editing texts for the UBS employee magazine "Our Times", the UBS worldwide intranet, the UBS annual report and other publications. He also acted as a ghost writer for senior management (speeches, book introductions), as a translator (German into English) and editor, as well as working as a consultant on various in-house communications projects. In 2006 he was asked to help coordinate the development of and co-write the "Language guidelines for written English at UBS", the firm's global English styleguide.
Tom left UBS in June 2008 to take a year off. In September of 2009 he set up shop as a freelance communications consultant and corporate writer, helping his primarily Swiss-based clients craft clear and effective messages for their international audiences. As a freelancer he completed over 500 assignments for more than 20 clients in a wide variety of industries.
In July of 2014, Tom opened Lyons Communications GmbH, with the idea of focusing his offering on communications consulting, thought leadership, content and influencer marketing, and corporate and brand storytelling.
Since mid-2015 the company has been increasingly engaged in emerging technologies (blockchain, crypto and related technologies) while remaining active in financial services (operations and banking technology, wealth and asset management, private equity). Previous sectors have included luxury goods, global construction, engineering, philanthropy and sustainable investing and clean tech.
Tom teaches a yearly communications seminar at the Zurich School of Applied Sciences (ZHAWi) in Winterthur.